Mattel going to Monster High

Monster High (c) 2010 Mattel, Inc.

The latest fashion dolls from Mattel Inc. are a dramatic departure from the toy maker's most recognizable blond: As the offspring of famous monsters, the new Monster High girls are fearless, occasionally furry and a bit freaky.

There's Draculaura, daughter of Dracula, who is vegan and faints at the sight of blood. Her best friend Clawdeen Wolf, whose father is Werewolf, spends much of her time plucking and shaving her excessive, fast-growing hair. And classmate Frankie Stein, who sports stitches just like dad Frankenstein, loves to shop for "scary cute clothes that are absolutely to die for."

"They're fun characters to build a world around," said Tim Kilpin, general manager for Mattel Brands. "Who doesn't feel like a freak in high school? It started with that universal truth."

Six of the dolls -- five girls and one boy -- began hitting the shelves at major retailers and toy stores in recent weeks, with a suggested retail price of $16.99 per individual doll. Now, El Segundo-based Mattel is ramping up the rollout of Monster High products and advertising with a number of events planned for, fittingly, Friday the 13th.

Already, shoppers can buy Monster High dolls, youth apparel and accessories in stores (prices range from $3.90 to $42.90); see animated webisodes and character bios at http://www.monsterhigh.com; and become fans of the franchise on Facebook.

Retailers say they're seeing early indications that the line will perform well.

 

Fanged Films

From the Library

As the 20th century evolved, rational man turned to science to explain mythology that had pervaded for thousands of years. How could a man be mistaken for a vampire? How could someone appear to have been the victim of a vampire attack? Science, in time, came back with answers that may surprise you.Anemia
A million fancies strike you when you hear the name: Nosferatu!N O S F E R A T Udoes not die!What do you expect of the first showing of this great work?Aren't you afraid? - Men must die. But legend has it that a vampire, Nosferatu, 'der Untote' (the Undead), lives on men's blood! You want to see a symphony of horror? You may expect more. Be careful. Nosferatu is not just fun, not something to be taken lightly. Once more: beware.- Publicity for Nosferatu in the German magazine Buhne und Film, 1922  

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